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And that is why service organizations need to integrate influencer marketing methods to their marketing mix. Influencer marketing is a kind of marketing in which the focus is on influencers rather than on the target market as a whole. Consumer trusts influencers and their recommendations; more of your marketing and business strategy ought to go into working with influencers Influencer outreach is a challenge even for seasoned influencer online marketers. Influencer marketing examples we had in the past say being able to market with influencers is a result of putting up an engaging body of material and building a relationship with these crucial people in your specific niche.